Direct-import renovation supply
Built by operators, for multifamily unit interiors.
We didn't start as a supply company. We started as owners and renovation strategists who got tired of broken supply chains — so we built the one we wished existed. Finish materials for commercial multifamily units, from Class B/C value-add rehabs to Class A repositioning and new development, sourced direct from the factory, delivered fast, priced below trade.
300+
Communities remodeled
20 yrs
Renovation strategy & design
0
Substitutions
FEATURED MATERIAL
Wide-plank LVP
Commercial-grade wear layer, spec'd for high-traffic unit turns.
WHY CHOOSE US
Every problem a unit turn throws at you, solved before the crate ships.
We built ROI BySupply around the six failures that cost multifamily owners the most time and margin on interior renovations.
TRADES CHASING MATERIALS MID-TURN
Kitted by unit
Every unit ships as one complete, labeled package — kitchen, bath, flooring, lighting, hardware. Crews open a crate, not a purchase order.
DISTRIBUTOR MARKUPS ON EVERY LINE ITEM
Direct from the factory
We source direct from the manufacturers we've specified for six years in the field. No distributor tier, no rebate games — priced below trade.
SUBSTITUTIONS THAT BREAK THE SPEC
No substitutions
What you approve is what lands on site. Same finish, same SKU, across every unit and every phase of the project.
BACKORDERS THAT STALL LEASE-UP
Domestic stock, held for you
Pre-ordered volume warehoused stateside and released on your turn schedule, so unit two hundred looks like unit one
BUDGETS THAT MOVE AFTER AWARD
Locked, transparent pricing
One fixed kit price per unit type, including freight, so you can underwrite the renovation before you swing a hammer.
VENDORS WHO'VE NEVER TURNED A UNIT
Operators, not salespeople
We spec these packages because we've installed them — not because a sales deck told us to.
THE KITS
Two tiers. Nothing to configure.
One spec, one delivery, one point of accountability — priced per unit, freight included.
Representative Proven finish package
BATH
FAUCET & TOPS
CABINETS & HARDWARE
LIGHTING
LVP FLOORING
Proven
C / B class value-add
STARTING AT
per unit
$728
Includes the full kit spec below. Final price depends on selected finishes, project scope, and current freight rates.
LVP flooring
Lighting package
Bath accessories
Kitchen & bath fixtures
Door & cabinet hardware
Vanity mirror
Ceiling fan
Representative Signature finish package
BATH
SINKS & TOPS
CABINETS & HARDWARE
LED MIRROR
SPC FLOORING
Signature
A-class & new development
STARTING AT
$1,025
per unit
Includes everything in Proven plus upgraded finishes, with SPC flooring in place of LVP. Final price varies by countertop, cabinet, and fixture selections.
Everything in Proven
Countertops & tile
Sinks & toilets
LED vanity mirror
SPC flooring (in place of LVP)
Cabinets
Upgraded finishes throughout
Savings against big-box procurement are meaningful, often 10% or greater, before you count the labor and replacement cost you stop paying.
3–9
THE HIDDEN COST
On an average unit turn, the trades leave 3–9 times for materials — silently driving labor costs, slowing lease-up, and eroding NOI.
WHAT WE RENOVATE
Commercial multifamily unit interiors, start to finish.
We focus on the spaces residents actually live in — and the ones that drive rent growth and retention. Every kit is built around the same repeatable interior package, from one unit in one property to an entire portfolio.
Kitchens
Cabinets, countertops, sinks, faucets, pendant and recessed lighting, cabinet hardware, and backsplashes — spec’d for turnover durability.
Bathrooms
Vanities, mirrors, bath accessories, toilets, shower/tub fixtures, faucets, lighting, and ventilation-grade finishes.
Living & sleeping
LVP flooring, baseboards, door hardware, closet systems, and lighting packages that hold up across hundreds of unit turns.
Common areas & amenities
Hallway finishes, lobby fixtures, laundry and amenity hardware, and coordinated material palettes across the property.
HOW IT WORKS
One supply chain. Owned factory to job site.
We don't broker materials and hand off the risk. We own every link — sourcing, freight, warehousing, kitting, delivery — which is the only way a spec actually holds and a date actually means something.
01
Factory sourcing
Direct from audited factories in Vietnam (flooring) and China (fixtures, lighting, hardware). Same spec, every unit.
02
Container shipping
One container from Vietnam, one from China. Roughly 32–39 days by sea into Newark, Houston, or Los Angeles.
03
3PL warehousing
Inventory tracked, inspected, and staged for precise kit assembly before anything moves.
04
Kit delivery
Complete kits delivered direct to the job site in bulk, on schedule — no substitutions, no surprises.
STOCKED PROGRAM
Immediate
Lead time off the shelf. Built for fast-turn value-add where the unit is already vacant.
CURATED PORTFOLIO
~75 days
Predictable lead time for planned renovation pipelines, so GCs can schedule against a real date.
WHO WE SERVE
Find yourself on this list.
REQUEST A RENOVATION KIT QUOTE
We built the supply chain we wished existed. Let's build yours.
Tell us about your commercial multifamily project and we'll come back with the right tier, real pricing, and a delivery date you can schedule against.
No spec sheet gauntlet. A real reply within one business day.
OUR TEAM
Operator-led, end-to-end.
The small ecosystem behind every kit: owners, operators, finance, and sales working as one point of accountability.
Chelsea Strong
CO-FOUNDER & CEO
Founder of ROI ByDesign (est. 2020). Led renovation strategy for 300+ multifamily communities nationwide. Personally owns and operates 500+ units — giving her the dual perspective of renovation strategist and active owner-operator. Leads BD, client relationships, and strategic partnerships for ROI BySupply.
McKayla Anton
CO-FOUNDER & CREATIVE DIRECTOR
Operational partner across every one of those 300+ community renovations. Oversees product sourcing, built the Unit Pricing Matrix, led logistics vendor evaluation, and serves as primary point of contact for vendors, logistics partners, and day-to-day execution.
Gregg Gooding
HEAD OF OPERATIONS
Oversees import logistics, 3PL, and QC. 25+ years in automotive and defense supply-chain leadership, including Director of Supply Chain at NTN Driveshaft — $900M in platform launches, 100% on-time delivery. Builds high-performing operations from the ground up.
Robert Peay
CFO
20+ years of financial and operational leadership, managing and directing all financial and accounting functions across public and private companies — including Cali Bamboo, Skullcandy, and Black Diamond. Built ROI BySupply's pricing model and P&L structure.
Joe Dauskurdas
STRATEGIC ADVISOR & SALES
Founder of ProGrowth Advisors, a sales growth firm built on 30+ years partnering with top sales and marketing leaders. Certified Sales Leader driving high-impact growth strategies. Brings warm relationships with TX developers, GCs, and PE contacts.
FAQ
Questions owners, GCs, PMs, and developers usually ask.
Are these kits designed specifically for commercial multifamily renovations?
Yes. Every kit is built around commercial multifamily unit interiors — kitchens, bathrooms, living/sleeping areas, and common-area touchpoints. We don't do one-off residential remodels or custom single-family projects. Our specs, pricing, and lead times are purpose-built for apartment owners, operators, and GCs working across portfolios of units.
What unit sizes do the kits cover?
The Proven and Signature kits are scoped for typical multifamily unit sizes: studios, one-bedrooms, two-bedrooms, and three-bedroom apartments. We can right-size the kit for your unit mix — square footage, bedroom count, and amenity level — and quote accordingly. Final pricing adjusts with unit size and the finishes selected.
What are the typical timelines?
Stocked program items ship immediately, which is ideal for fast-turn value-add units already under construction. Curated portfolio orders run on a predictable ~75-day lead time from order to site, so you can schedule GCs and unit turns against a real date. We'll confirm a precise timeline when you request a quote.
How does the ordering process work?
Start with a quote request — tell us your property type, unit count, location, and timeline. We'll come back with the right tier, finish options, and a delivered price. Once you approve, we lock your spec, run the factory order, manage freight and warehousing, and kit the order for job-site delivery. No substitutions, no chasing vendors.
Do the kits work for new development as well as value-add rehab?
Yes. The same direct-from-factory supply chain serves Class B/C value-add renovations, Class A repositioning, and new development closeouts. We scale the spec up or down based on your project type and asset class.
What is included in a 'kit'?
A kit is a complete interior finish package for one unit type. Depending on the tier, that includes flooring, cabinets, countertops, fixtures, lighting, hardware, bath accessories, mirrors, and more — all coordinated, all sourced direct. We can customize the finish level; we don't customize the underlying quality standard.